The MBE certification is the most widely recognized certification for minority-owned businesses in the United States.
IRVINE, CA (PRWEB) April 02, 2015
Prevention LLC dba Naturade is a premier manufacturer and marketer of nutritional supplements. Naturade was founded in 1926, and has been a leader in the manufacture of the most efficacious products in the nutrition and supplements sector for decades. The company was recently acquired by Mr. Claude Tellis and Mr. Kareem Cook and is a pleased to announce that it has received national certification as a Minority Business Enterprise (MBE), making it the largest African American owned nutraceutical company.
The MBE certification is the most widely recognized certification for minority-owned businesses in the United States. To receive MBE certification, a company must be at least 51 percent owned, operated and controlled by an ethnic minority U.S. citizen and undergo a stringent review process.
Naturade’s certification was granted April 1st by the Southern California Minority Supplier Development Council through criteria established by the National Minority Supplier Development Council. Naturade will be listed in a national database, which can be accessed by thousands of corporations and businesses across the country. The company’s products are sold in leading retailers across the natural and mass retail channels.
Naturade’s vision is to remain a leader in producing the most efficacious products which meet standards of Whole Foods and major natural products retailers, and at the same time sell products at a value to address the needs of numerous consumers both domestically and internationally.
Claude Tellis and Kareem Cook, who are both African-American and met while they were students at Duke University, acquired the company in 2012. “We’re honored to receive MBE certification, which helps us build a strong platform to expand new business opportunities,” Claude Tellis, Chief Executive Officer of Naturade, said. “The certification and the expansive network of corporate members and businesses will help place our brands in a favorable position for continued growth. Our MBE certification will be especially meaningful to our relationships with those retailers that are engaged in supplier diversity initiatives.”
About Prevention, LLC dba Naturade
Naturade has been well known for its commitment to improving the health and well-being of consumers with innovative, natural products since 1926. For almost nine decades, the company has developed a range of beneficial products that improve health and beauty by restoring the natural balance between nutrients and foodstuffs. Naturade is highly respected as an innovator in the natural products industry, providing natural health products worldwide.
Naturade pioneered the introduction of plant-based protein powders in the 1950s and over the years, Naturade has manufactured and distributed a variety of health-related products including vitamins, nutritional supplements and beauty care products. In 2005, Naturade expanded its Naturade branded product portfolio with the acquisition of Ageless Foundation Laboratories™, anti-aging line with an emphasis on beauty and cosmeceuticals, and Symbiotics™, America’s leading selling line of colostrum-based products which supports a healthy immune response, as well as normal GI tract health.
Naturade’s commitment to quality is well regarded as a standard of excellence in the dietary supplement industry, thus offering a healthier way to life naturally. The company’s priority and standard of excellence demands effective, nutritional quality controls. These controls are integrated through every phase of product development and production. Naturade’s commitment inspires the company to pursue greater and more advanced technology to ensure only the highest quality possible in its products. Additionally, the company is a generous donor to the American Diabetes Association, the American Heart Association and Vitamin Angels.
Naturade is certified as a Minority Business Enterprise.
For more information, see http://www.naturade.com
Grows by 7.2 Percent to Over 71,000 Attendees
Predicts the Macro Trends for Natural, Organic and Healthy Products
Boulder, CO, March 10, 2015 – The 35th annual Natural Products Expo West, the world’s largest natural, organic and healthy products event, took place March 4-8 at the Anaheim Convention Center in California. The event grew 7.2 percent bringing together an inspired community of over 71,000 industry members, more than 2,700 exhibiting companies and 634 first-time exhibitors. The event is produced by New Hope Natural Media.
Co-located with Natural Products Expo West was Engredea, the event to source new ingredients, packaging, technologies, equipment, and services for cutting-edge products, and the Fresh Ideas Organic Marketplace, an innovative outdoor event that combines a traditional farmers’ market feel with the business-building power of a trade show.
Due to demand, New Hope expanded the event’s exhibit space to encompass the entire Anaheim Convention Center campus. In addition to traditional Exhibit Halls, new exhibitors showcased new products at the Hilton Hotel Anaheim, which also offered an extra day of exhibits on March 5. NEXT Forecast estimates the industry natural and organic products industry is expected to grow to $252 billion by 2019.
First time exhibitor, Keith Mullin, Founder of Zippy’s based in La Jolla, CA said, “We launched a new product at Natural Products Expo up in the new products area at the Hilton. We had some really high-quality conversations with retailers and received great feedback about how they perceived our product and how we can expand and grow with their companies.”
“Thanks so much for having us; we had a really great time at Expo West. We love the new changes this year! Loved the Thursday hot products at the Hilton, loved seeing all of the new things coming out and are excited to come back next year! See you in September for Expo East!,” added Beth and Amy Soergel of Naturally Soergel’s based in Wexford, PA.
Matt Stearn, Project & Social Media Manager of Derma E based in Simi Valley, CA commented, “As a company that has been coming for over 30 years, we have to say that this is our best Expo West ever! Everybody has been so awesome and we are ecstatic about the audience that we saw this year.”
Fountain outside Convention Center on Grand Plaza Exhibitors and Attendees in all their awesomeness!
This year the conference program was extended to four days of robust education. The program offered a full docket of education topics as well as keynote presentations from Mark Bittman, food journalist at The New York Times, regular guest on the Today Show and author of How to Cook Everything series and VB6: Eat Vegan Before 6:00 and Dr. David Perlmutter, MD, FACN, ABIHM, board-certified Neurologist, fellow of the American College of Nutrition and New York Times bestselling author of Grain Brain.
New Hope’s team of editors and analysts identified the five macro trends influencing the marketplace. They include:
Transparency advancements: Consumers are increasingly demanding to know what is in their food, and brands are responding by using technology and other innovations to provide greater transparency and traceability for their products.
Ancient Wisdom Gets Wiser: Brands continue to innovate by producing simple, delicious products that take minimally processing to new levels and contain short lists of nutrient-dense ingredients.
Paleo 2.0: Paleo-positioned products were even more prevalent. The newest Paleo offerings are popping up in every product category, from English muffins to chocolate.
Packaging Innovated: From edible cups to packages featuring famous cookbook authors, the packaging innovations made advancements in sustainability, consumer education and shelf stability.
Protein Invasion: Responding to consumers’ insatiable hunger for protein, natural and organic brands are packing new offerings with protein in every conceivable form.
“Advancements in transparency, clean product development and sustainable packaging created a rich environment of inspiring product innovation at this year’s Expo West,” said Carlotta Mast, Executive Director of Content and Insights, New Hope Natural Media.
Many companies were recognized with awards at Natural Products Expo West.
The official Natural Products Expo West “Best of West: Press Award” went to Justin’s Mini Dark Chocolate Peanut Butter Cups. Runner ups include: Noosa Yoghurt, LLC’s Vanilla Yoghurt and Brandstorm, Inc.’s Dark Chocolate Covered Chia Seeds The winner of the NEXT Accelerator Natural Products Business School Pitch Slam was Loliware.
Expo West and eTown hosted a sold out benefit for Just Label It to help fight for federal mandatory GMO labeling. The evening of musical entertainment and interviews included performances by Ziggy Marley and Aimee Mann.
Natural Products Expo East 2015 will return to the Baltimore Convention Center, September 16-19, 2015 in Baltimore, MD. Natural Products Expo West 2016 is scheduled to take place March 11-13, 2016 at the Anaheim Convention Center in Anaheim, CA.
Follow @NatProdExpo or #ExpoWest on Twitter for ongoing conversations or connect on our Facebook or LinkedIn groups to keep up on Natural Products Expo latest developments.
About New Hope Natural Media
New Hope Natural Media is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services.
Our VeganSmart was at the 2015 Grammy’s Gifting Suit alongside celebrities like Luenell, Mila J, Anita Wilson, Chrissie Fit, Nash Overstreet, Shameik Moore, Courtney Reed, Scheana Marie, Tahj Mowry, Lalah Hathaway, Chrisette Michele and more. Our shots of VeganSmart gave them all something to smile about!
Learn more about Naturade and the faces behind the brand that make us unique.
Naturade has been well known for its commitment to improving the health and well-being of consumers with innovative, natural products since 1926. For seven decades, the company has developed a range of beneficial products that improve health and beauty by restoring the natural balance between nutrients and foodstuffs. Naturade has taken the reins as an innovator in the natural products industry as a provider of natural health products worldwide.
Naturade pioneered the introduction of soy protein powders in the 1950s and over the years, Naturade has manufactured and distributed a variety of health-related products including vitamins, nutritional supplements, skin care and hair care products. In 2005, Naturade expanded its Naturade branded product portfolio with the acquisition of Ageless™, a line of anti-aging products, and Symbiotics™, a colostrum-based line of products to enhance immune system functions.
Naturade’s commitment to quality is well regarded as a standard of excellence in the dietary supplement industry, thus offering a healthier way to life naturally. The company’s priority and standard of excellence demands effective, nutritional quality controls. These controls are integrated through every phase of product development and production. Naturade’s commitment inspires the company to pursue greater and more advanced technology to ensure only the highest quality possible in its products.
You’ll have the same reaction Jack Black had after tasting our VeganSmart, “that’s good!” Here’s an inside look of Naturade behind the scenes of the Music Lodge at the Sundance Film Festival. John Isaacs, Cobie Smulders, Otis Day and even Iron Man stopped by for a taste.
Want to learn more about Naturade and our products? We look forward to seeing you at Expo West 2015, March 6th-8th. Our booth is located in Hall B, booth #1210.
We will be sampling our three flavors of VeganSmart plant based protein, Chai, Chocolate and Vanilla throughout the show.
If you have any questions prior to the show about any of our products, show specials or want to get an invite to our party Friday night please email us at email@example.com for more information.
Check out why actress and activist, Kristen Bell chooses our VeganSmart and see how you can turn our VeganSmart plant based protein into a Vegan Frozen Hot Chocolate and Cranberry and Nut Energy Bars.
Get the latest on Naturade, Expo West news, nutritional news, health tips, vegan recipes, gluten-free recipes, healthy recipes and more straight to your inbox. Interested? Sign-up for more here!
On January 24th-26th, Naturade will be at The Music Lodge event of Music & Media on Main St. Holding its 3-day event for 11 years in a row during the Sundance Film Festival, the venue at 780 Main St. Courtyard is open daily from 10am–6pm and features a media wing for talent interviews, VIP and talent gifting, and an intimate stage setting, which through the years has inspired impromptu jamming from celebrity guests and well-known musicians.
Naturade will be on-hand with our VeganSmart All-in-One Nutritional Shake for guests and VIPs along with Keratin, Roland Keyboards, Members Only, WeWood Watches, Bulletproof Coffee, and Wonderful Pistachios.
Every evening, private parties enjoy gathering around the lodge’s roaring fireplace or the courtyard fire pit in the gently falling snow.
MTV has chosen the Music Lodge to host their festival talent interview studio alongside ABC TV Utah with their “Behind the Festival” segments.
Don’t miss performances from 2x-Grammy Winner, Pras Michel of The Fugees, DJ Trent Cantrelle, Tess Henley and more!
After a sweat session, your body needs to replace the fluids that it’s lost. Our Pea Protein™ is formulated using only the highest quality pea protein isolate available. Its phenomenal amino acid profile includes nine essential amino acids. Since essential amino acids cannot be synthesized by the human body, they must be supplied by our diets. Amino acids are the building blocks of proteins and are used by our bodies to support our bones, muscles and connective tissues. Super Fan Jaclyn created this recipe after feeling dehydrated after a hot yoga class.
Last March marked the 12th annual Kiss a Pig Gala for the American Diabetes Association in Rogers, Arkansas. The event was an evening dedicated toward spreading awareness about the disease as well as celebrating the individuals and companies who are working hard to make a difference in improving the lives of all of those affected.
Naturade was on hand to lend their support for a night of charitable hospitality, which eventually led to $1,150,000 being raised to go toward not only continuing the ongoing research of finding a cure for diabetes, but helping improve the lives of more than 26 million Americans who are currently living with the condition.
Prominent members of the Northwestern Arkansas community took part in the ceremony, which featured the kissing of pigs as an ode of recognition to one of the first means of production for insulin. In 1922, Frederick Banting and Charles Best revolutionized the medical field with their innovative experiments in extracting the pancreas tissue of pigs to manufacture a form of insulin that the world had never seen before. Since then, insulin production has provided millions of people with the proper means to efficiently monitor their blood sugar levels and store excess glucose in the body for added energy.
The sold out gala event featured a crowd of over 1,700 people from local and national companies who collectively were able to exceed charitable donation expectations of $575,000 by 200 percent. There are currently more than 35,000 people in the Northwest Arkansas region alone who will benefit from funding for educational programs and treatment options aided through the generous donations.
It is through Naturade and many other companies’ contributions that the fight against diabetes is able to flourish and continue changing lives.
For more than eight decades, Naturade has been offering some of the most groundbreaking and healthiest natural products available on the market. As their market continues to expand, Naturade continues to develop new products that are changing the course of health-related products all across the world.
One of their recent products that is revolutionizing the industry are VeganSmart All-In-One Nutritional Shakes, a tasty eclectic blend of protein, vitamins, minerals and so much more. What sets VeganSmart products apart from the rest of the pack is its ability to maintain being completely vegan friendly, as well as gluten-, dairy- and soy-free, all while never having to sacrifice taste with three delicious flavors in vanilla, chocolate and chai.
In 2013, Derek Dearwater took over as the president of Naturade, just around the same time the company launched their VeganSmart line of nutritional shakes. Since then, Naturade has proceeded to expand the amount of VeganSmart products available in regions all over the country, including a recent announcement of plans to expand down to the Florida market. This is a move that Dearwater thinks will help spread the message that there is a new face in nutrition health products.
"We've had success launching the product in many other markets," Dearwater said an in interview. "But with this new distribution through the 25 Whole Foods stores in the Florida Region, we have a chance to take on one of the leading markets in vegan or vegetarian lifestyle as well."
Not just for vegans
While the nutritional shake is totally vegan and gluten friendly, Dearwater insists that the product is not just for vegans, and that everyone can enjoy and relish all the healthy ingredients that are potent in the VeganSmart brand.
"There are roughly around 11-15 million Americans who are classified as vegans, and another 23-30 million Americans who consider themselves as true vegetarians.This product was never really designed to be positioned at those two specific demographics, but it certainly was designed to be accepted by those groups respectively. We wanted to make sure that it was given the name VeganSmart, so it was something that a true vegan would eat. The reality of it is there are all kinds of people out there who live a vegan or vegetarian lifestyle in some way, shape or form, but we think the universe for this type of product is much larger. We think that there is over a couple 100 million people that can appeal to this kind of food product."
Working a way to the top
Targeting the top natural food store outlets in the country was Dearwater's and Naturade's first steps toward expanding the VeganSmart brand name. Considering that it has been less than a year since the products initial launch, Dearwater feels that momentum is definitely on their side.
"We feel like that is an ideal place for us to be, they are the largest chain of natural food stores in the nation. We're also available in Vitamin Shoppe stores nationwide, which has to be our largest distribution source in any chain. Once you've gotten through those two leading chains within the natural channel, you have to keep picking off one at time to get to them and be able to tell your story."
Creating the concoction
The formula for VeganSmart was first introduced to Dearwater through a collective research team with nutritionists all around the country. Making sure that their product was loaded with the most essential health nutrients was a vital objective, but taste was always the biggest factor Dearwater had in mind to separate this nutritional shake from the competition.
"How we came up with this formulation was … with an all natural, non-GMO formula that was designed to compete with the rest of the nutritional products on the market. Our positioning was designed to be that we want to make something having it's own unique properties, but tastes a little better than the products in today's market do, and I think we did a good job there."
Plenty of variety
Dearwater personally enjoys the vanilla flavored VeganSmart All-In-One Nutrition Shake, and also suggests that sprinkling a few scoops into a home cooked meal can help spruce up any recipe.
"Personally, my talents on the culinary side are relatively limited, but there have been all kinds of recipes that are being shared through social media efforts posting a number of recipes with everything from vegan pancakes, fruit smoothies to all other kinds of baked goods."
When it comes down to it, Dearwater believes that people should choose adding VeganSmart products to their daily diet because users will essentially receive all the health benefits of a well-balanced and nutritious meal in just one glass.
"We designed the product to be a meal replacement type product. It's an all-in-one nutritional shake that's comprehensive. It's more than just proteins, carbs, vitamins and minerals, it has ingredients like prebiotics, omega-3 and a number of different enzymes. VeganSmart has beets, apricots and broccoli, so many different kinds of healthy vegetables and fruits that all make for a nice tasting product."
You can learn more about VeganSmart nutritional shakes at Vegansmartshake.com or Naturade.com