Orange, CA June 01, 2013 – Naturade, division of Prevention, LLC, a well recognized manufacturer and marketer of nutritional supplements since 1926, with retail distribution across the natural products channel, as well as the mass retail channels, has announced the promotion of Derek Dearwater to division President. In the new assignment, effective June 1, 2013, Dearwater have full P&L responsibility of Naturade.
“We are thrilled to have Derek on our team working in this leadership role in the company,” says Claude Tellis, CEO of Prevention, LLC, “Derek continues to add brand equity and shareholder value to Naturade every day he’s on the job. Since his first day of hire on 9/17/12 as EVP, Sales & Operations, he has made amazing progress by creating two new exciting brands to add to our portfolio of products with Naturade BP Health™ and Naturade VeganSmart™ All-In-One Nutritional Shake. He also developed well positioned line extensions to our Vitali-T-Aid® and FlexAid® brands. On the business development front, Derek delivered over 20 new distribution points across our national accounts and added three important new vendor alliances to Naturade with Walmart, H-E-B and Kroger.”
“I have always considered myself to be very fortunate to be a member of the Naturade team, and it’s a great honor to serve as the division President”, Dearwater said in a release. “I am extremely motivated to continue building on Naturade’s success across all of our science-based brands, while contributing towards a strong company culture that is based on core values, to include integrity, service, teamwork, innovation and certainly a hard work ethic.
Dearwater previously worked for Niche Products, Inc. as EVP/Managing Partner, a master brokerage and consulting company specializing in OTC Healthcare and Nutraceutical sales, marketing and operations. Prior to Niche Products, Dearwater has worked in the consumer packaged goods industry for 26 years in various sales management, marketing and operational roles for companies such as Wyeth Consumer Healthcare (Pfizer), Leiner Health Products (NBTY), Shell Oil Products and GlaxoSmithKline.
Dearwater holds a Bachelor of Science degree in Business Administration from California University of Pennsylvania.
Naturade has been well known for its commitment to improving the health and well-being of consumers with innovative, natural products since 1926. For seven decades, the company has developed a range of beneficial products that improve health and beauty by restoring the natural balance between nutrients and foodstuffs. Naturade has taken the reins as an innovator in the natural products industry as a provider of natural health products worldwide.
Naturade pioneered the introduction of soy protein powders in the 1950s and over the years, Naturade has manufactured and distributed a variety of health-related products including vitamins, nutritional supplements, skin care and hair care products. In 2005, Naturade expanded its Naturade branded product portfolio with the acquisition of Ageless™ Foundation Laboratories, a line of anti-aging products, and Symbiotics®, a colostrum-based line of products to enhance immune system functions.
Naturade’s commitment to quality is well regarded as a standard of excellence in the dietary supplement industry, thus offering a healthier way to life naturally. The company’s priority and standard of excellence demands effective, nutritional quality controls. These controls are integrated through every phase of product development and production. Naturade’s commitment inspires the company to pursue greater and more advanced technology to ensure only the highest quality possible in its products. www.naturade.com
Foods containing soy have a lot to brag about: Soy has no cholesterol, protects against poor heart health and tastes delicious. It may even show promise for boosting mental health and promoting healthy bones – it's no wonder so many parents are jumping on the soy bandwagon and incorporating these healthy soyfoods into their child's diet. The American Heart Association even supports soyfoods as part of a heart-healthy diet.
The benefits of soy for children
Soy contains many essential nutrients that are vital for growth and development. It also is a great source of protein and can be substituted for meat, dairy or vegetables. Products containing soy tend to be lower in both fat and calories when compared to those meat or dairy foods. Therefore, soy is extremely helpful in maintaining a healthy weight. Soy products are also lactose-free, allowing children who can't have dairy products to enjoy a glass of soy milk. Those with nut allergies can also enjoy a soy nut butter and jelly sandwich or snack on roasted soy nuts. Soy is also a quick fix for children who have wheat allergies.
Children should be eating 2 to 3 cups per day of milk or milk equivalent, about 5 ounces or protein per day and approximately 2 ½ cups of vegetables. With soyfoods, reaching these equivalents is super simple. There are so many soy products out there, giving even the pickiest of eaters a few options. From soy dairy-free frozen desserts and soy pasta to soy chips and soy nut butter, there is plenty to choose from! Here are a few ways to help your children enjoy soyfoods and all of the benefits that come along with them:
- Whip up a protein-rich fruit smoothie for your little one using a protein powder like Naturade Total Soy. Make sure to add in all of their favorite fruits and cool crushed ice to amp up the natural sweetness and keep them coming back for more!
- Opt for meatless pizza and use soy versions of pepperoni, sausage crumbles, deli ham or bacon as healthy and tasty alternatives.
- Make some homemade trail mix using honey-roasted and chocolate-covered soy nuts, whole-grain cereal, raisins and dried fruit.
- For a morning meal that will leave kids satisfied, spread some soy nut butter on whole wheat toast for a perfect alternative to peanut butter.
- Chocolate soy milk works for a refreshing and sweet drink.
- Pack soy yogurt in their lunch for a creamy treat packed with lots of calcium.
- Cut up their favorite veggies to dip in hummus made from soybeans – this also makes a tasty sandwich spread.
- Add soybeans to your family garden to teach your children about new foods and the benefits of soy. They can be planted alongside potatoes, cucumbers, corn, strawberries and celery.
- Use soy milk in their favorite cereal for a super simple way to up their soy intake
- Have veggie burgers for dinner – they're tasty and lower in saturated fat and cholesterol than regular hamburgers
Naturade® Weight Gain Powder awarded the prestigious Vity Award for its all natural Weight Gain powder for the 4th year in a row
We are very happy to announce that Naturade has been awarded the prestigious Vity Award for its Weight Gain nutrition drink mix for the 4th year in a row. The annual Vity Awards honor the industry’s best-selling products based on a nationwide survey of health food stores conducted by Vitamin Retailer magazine.
We are honored and proud to have Naturade’s Weight Gain recognized as the leader in this category for four consecutive years,” said Rick Robinette, the company’s President. “Growing consumer demand for our all natural, gluten free, no sugar added formula has helped Naturade to become the dominant natural brand in this category. You can find Naturade’s Weight Gain in many retail chains including The Vitamin Shoppe, GNC, select Walgreen’s stores as well as in your local health food and organic grocery stores. Our product is ideal for therapeutic use, as well as athletic weight gain & recovery. We are very proud that Naturade Weight Gain clearly delivers what our consumers are looking for in a high quality weight gain product.”
Naturade® Weight Gain Powder recognized as the category leader by consumers & health food stores nationwide!
We are very happy to announce that Naturade has been awarded the prestigious Vity Award for its Weight Gain nutrition drink mix for the 3rd year in a row. The annual Vity Awards honor the industry’s best-selling products based on a nationwide survey of health food stores conducted by Vitamin Retailer magazine.
“We are extremely honored to have Naturade’s Weight Gain recognized as the leader in this category for the third year in a row,” said Rick Robinette, the company’s CEO. “Growing consumer demand for our all natural, no sugar added formula has helped Naturade to secure new distribution outside of the Natural Products channel. You can now find Naturade’s Weight Gain in many retail chains including The Vitamin Shoppe and GNC. Our product is ideal for therapeutic use, as well as athletic weight gain & recovery. We are very proud that Naturade Weight Gain clearly delivers what our consumers are looking for in a high quality weight gain product.”
Naturade® announces winners of nation-wide “Best Recipe Contest” using its flagship protein powder meal replacement, Naturade® Total Soy®
We are proud to announce the winners of our nation-wide consumer recipe contest for Naturade® Total Soy® Meal Replacement powders with over $10,000 in prizes awarded.
The national Total Soy “Best Recipe Contest” was advertised in Woman’s Day, Good Housekeeping and select Parade Magazines throughout September and October 2010 and gave consumers a chance to win an all-expenses-paid cruise for two and a chance to win $25,000 cash. Naturade® Total Soy® new Chocolate and Vanilla formulas, launched in September 2010, boasting 47% less sugar, fewer carbs per serving and a great new taste. These products contain 13 grams of Soy Protein per serving and are used by consumers to help reduce their cholesterol or to lose or maintain a healthy weight. “The New & Improved” products contain 24 Vitamins and Minerals and are made with both natural and artificial flavors, are lactose-free, gluten-free and contain non-GMO Soy.
We received a very impressive variety of recipe submissions, ranging from smoothies to snacks to dessert ideas.
“Our customers have been using Naturade Total Soy in a lot of imaginative, delicious-tasting, good for you ways” said Rick Robinette, Naturade CEO. “We enjoyed reading through the submissions, evaluating each recipe and eventually selecting the top 10 entries, all of which we thought were amazing.”
Voting on the 10 finalist submissions took place on Naturade Total Soy’s website and each voter was entered into a Sweepstakes to win a prize worth $1,000. The final results of the contest are as follows:
Grand Prize Winner:
- J. Nelson of Crab Orchard, WV with a Pumpkin-Praline Smoothie
Second Prize Winner:
- A. Parsons of Parkersburg, WV with a Summer Sun Splashed Refreshing Smoothie
Third Prize Winners:
- J. Hilton of Rocklin, CA with a Quick and Easy Blender Chocolate Mousse
- S. Bray of Stone Mountain, GA with a Monkey Smoothie
- W. Nelson of Crab Orchard, WV with a Figlicious Banana Berry Smoothie
- C. Becker of Peoria, AZ with a Orange Cream Dream Smoothie
- R. Nelson of Rapid City, SD with a Simple Berry Dessert
Fourth Prize Winners:
- T. Harris of Charlotte, NC with Protein Packed French Toast
- J. Elfving of Ft. Lauderdale, FL with Ship O’Soy Tropical Oatmeal
- A. Zangli of Millington, TN with Naturade® Sunrise Smoothie Shooters
In addition, we want to congratulate M. Gauer of Spicer, MN who won the voting Sweepstakes prize.
See a complete description of each of the finalist recipes.
Naturade announced today that its Weight Gain powdered drink mix is now available at GNC.com
Naturade® Weight Gain™ is an all-natural, nutrient dense food formulated to help magnify caloric intake and gain weight fast. It provides balanced nutrition with 10 grams of protein per serving plus no added sugar, no aspartame and no artificial ingredients of any kind. Bodybuilders and athletes enjoy Naturade® Weight Gain because they enhance the body’s utilization of nutrients for optimal calorie absorption. Naturade® Weight Gain™ is also recommended by doctors for therapeutic weight gain and recovery. In the gym, on the field, or on the road, Naturade® Weight Gain™ tastes great and is easy to prepare.
Naturade®, a leading brand in the natural products channel for more than 84 years, is proud to announce the introduction of Vitali-T-Aid™, a drug-free natural testosterone booster.
Vitali-T-Aid™ is a natural solution for boosting free testosterone levels and increasing libido.* The all natural, key ingredient in Vitali-T-Aid™ was shown in two double-blind, placebo-controlled, human clinical studies to be a safe and effective way to significantly increase free testosterone levels and improve libido. Additional findings including improved muscle mass and energy levels.*
Vitali-T-Aid was formulated to help combat the negative symptoms of androgen (testosterone) decline in the aging male, or what some people call low testosterone. Most men start experiencing a decline in the both testosterone and free testosterone levels in their late 30s and these levels continue to decline by 1% – 3% per year thereafter. By age 60, 20% of men will have significantly lowered testosterone levels which may impact energy, mood, libido, muscle mass maintenance and bone density.
“The active ingredient in Vitali-T-Aid T-Aid™ was shown to increase free testosterone by and average of 98% in human clinical studies. Each daily dose of Vitali-T-Aid™ also contains a proprietary Male Enhancement Blend of L-Arginine and beneficial herbs, such as Saw Palmetto, Astragalus, Tribulus and Asian Ginseng, to help support enhanced male health and well-being.* Vitali-T-Aid™ by Naturade® is a natural solution for increasing free testosterone levels and promoting healthy libido, muscle mass and energy*. We are very proud to offer a science-based efficacious product that addresses a serious condition that millions of men suffer from,” said Rick Robinette, the CEO of Naturade.
Vitali-T-Aid™ is being launched with a multi-million dollar direct response television and print advertising campaign and is also available at www.vitalitaid.com
You may be asking yourself, “what does GMO mean?” Don’t worry, you’re not alone. GMO stands for “Genetically Modified Organisms” through a process that is sometimes referred to as Genetic Engineering. According to www.nongmoproject.org “This relatively new science allows DNA from one species to be injected into another species in a laboratory, creating combinations of plant, animal, bacteria, and viral genes that do not occur in nature or through traditional crossbreeding methods.”
Many countries around the world restrict or ban the use of genetically modified organisms in foods and dietary supplements. In the U.S. some GMO foods have been approved for use.
Non-GMO Naturade Products
Naturade® Total Soy® contains 13 grams of non-GMO Soy Protein per serving. In addition, each serving is packed with 24 Vitamins and Minerals, has 0 Trans Fat, is Lactose-Free and Gluten –Free. Visit the Naturade Store at www.naturade.com to shop for more high quality non-GMO items for the entire family!
Naturade® Launches Nation-Wide “Best Recipe Contest” and Relaunches Flagship Protein Powder, Naturade® Total Soy®
Naturade®, a leading brand in the natural products channel for nearly 85 years, announced today that it has launched a nation-wide consumer contest in conjunction with the relaunch of its flagship Naturade® Total Soy® Meal Replacement powders. Naturade® Total Soy® new Chocolate and Vanilla formulas boast 47% less sugar, fewer carbs per serving and a great new taste. These products contain 13 grams of Protein per serving and are used by consumers to help reduce their cholesterol or to lose or maintain a healthy weight.
The “New & Improved” products containing 24 Vitamins and Minerals are made with both natural and artificial flavors, are lactose-free, gluten-free and contain non-GMO Soy. The national “Best Recipe Contest” will be advertised in Woman’s Day, Good Housekeeping and select Parade Magazines throughout September and October and gives consumers a chance to win an all-expenses-paid cruise for two and a chance to win $25,000 cash. Ads direct consumers to www.totalsoy.com to register and submit their recipes using Naturade® Total Soy® as an ingredient.
“Naturade is committed to continual product improvement and we’re very excited about these new formulas. We’ve partnered with the industry-leading supplier of protein powders to help us get the formulas and the flavors just right – and they taste phenomenal!” said Rick Robinette, Naturade CEO. “The recipe contest is a great way to engage with our customers and have a little fun while we’re getting our message out about these delicious and nutritious products!”
Naturade® Weight Gain Powder Recognized as a Category Leader By Consumers & Health Food Stores Nationwide. Awarded Prestigious Vity Award for 2nd Year in a Row!
ORANGE, CA - June, 2010 Naturade®, a leading brand in the natural products channel for more than 84 years, announced today that it has been awarded the prestigious Vity Award for its Weight Gain powdered drink mix for the 2nd year in a row. The annual Vity Awards honor the industry’s best-selling products based on a nationwide survey of health food stores conducted by Vitamin Retailer magazine.
“I am proud and honored that our Weight Gain Powder has once again been recognized for enhancing the lives of our loyal customers,” said Rick Robinette, the company’s CEO. “Our all natural, no sugar added formula is ideal for therapeutic use, as well as athletic weight gain & recovery. Naturade Weight Gain clearly delivers what our consumers are looking for in a high quality weight gain product.”
Naturade® is a leading supplier of high quality, science-based nutritional supplements and functional food products to the Natural Products channel, the Food, Drug, Mass, Club trade channels, as well as the Professional channel. Naturade® has been providing high quality nutritional supplements since 1926. The company markets a number of products under the brands Naturade®, Symbiotics®, ProSymbiotics® and Ageless Foundation Laboratories®.