Naturade® Launches Nation-Wide “Best Recipe Contest” and Relaunches Flagship Protein Powder, Naturade® Total Soy®
Naturade®, a leading brand in the natural products channel for nearly 85 years, announced today that it has launched a nation-wide consumer contest in conjunction with the relaunch of its flagship Naturade® Total Soy® Meal Replacement powders. Naturade® Total Soy® new Chocolate and Vanilla formulas boast 47% less sugar, fewer carbs per serving and a great new taste. These products contain 13 grams of Protein per serving and are used by consumers to help reduce their cholesterol or to lose or maintain a healthy weight.
The “New & Improved” products containing 24 Vitamins and Minerals are made with both natural and artificial flavors, are lactose-free, gluten-free and contain non-GMO Soy. The national “Best Recipe Contest” will be advertised in Woman’s Day, Good Housekeeping and select Parade Magazines throughout September and October and gives consumers a chance to win an all-expenses-paid cruise for two and a chance to win $25,000 cash. Ads direct consumers to www.totalsoy.com to register and submit their recipes using Naturade® Total Soy® as an ingredient.
“Naturade is committed to continual product improvement and we’re very excited about these new formulas. We’ve partnered with the industry-leading supplier of protein powders to help us get the formulas and the flavors just right – and they taste phenomenal!” said Rick Robinette, Naturade CEO. “The recipe contest is a great way to engage with our customers and have a little fun while we’re getting our message out about these delicious and nutritious products!”
Naturade® Weight Gain Powder Recognized as a Category Leader By Consumers & Health Food Stores Nationwide. Awarded Prestigious Vity Award for 2nd Year in a Row!
ORANGE, CA - June, 2010 Naturade®, a leading brand in the natural products channel for more than 84 years, announced today that it has been awarded the prestigious Vity Award for its Weight Gain powdered drink mix for the 2nd year in a row. The annual Vity Awards honor the industry’s best-selling products based on a nationwide survey of health food stores conducted by Vitamin Retailer magazine.
“I am proud and honored that our Weight Gain Powder has once again been recognized for enhancing the lives of our loyal customers,” said Rick Robinette, the company’s CEO. “Our all natural, no sugar added formula is ideal for therapeutic use, as well as athletic weight gain & recovery. Naturade Weight Gain clearly delivers what our consumers are looking for in a high quality weight gain product.”
Naturade® is a leading supplier of high quality, science-based nutritional supplements and functional food products to the Natural Products channel, the Food, Drug, Mass, Club trade channels, as well as the Professional channel. Naturade® has been providing high quality nutritional supplements since 1926. The company markets a number of products under the brands Naturade®, Symbiotics®, ProSymbiotics® and Ageless Foundation Laboratories®.
(Orange, CA) October 9, 2009 – Naturade has announced it has introduced Alcohol-Free EXPEC,® an all natural, cherry flavored, non-drowsy, herbal alcohol-free expectorant, to its line of cough and cold remedies.
Alcohol Free EXPEC® is formulated with herbs and Guaifenesin, an all natural active ingredient derived from the Guaiac tree. Guaifenesin is a highly effective and safe expectorant that helps loosen mucus and clear bronchial passages.
Alcohol Free EXPEC®, available in 4.2 and 8.8 fluid ounces, will initially be distributed through health and natural food stores nationwide. Suggested retail price is $7.79 and $12.49 respectively.
Other Naturade expectorants include cherry flavored Herbal EXPEC®, Sugar Free EXPEC® and Children’s EXPEC®. The herbal cough and cold line also includes Naturade® Saline & Aloe Nasal Spray.
Headquartered in Orange, CA, Naturade is well-known for its commitment to improving the health and well-being of consumers with innovative, natural products since 1926. The company focuses on building consumer-recognizable brands backed by strong science and making them widely available through health food stores, natural supermarkets and other retail channels throughout the U.S.
Orange, CA – Naturade is honored to have received a first place at the annual Vity Awards. The Vity Awards (The Oscars of the natural products industry) honor the industry’s top-selling products based on a nationwide survey of health food stores conducted by Vitamin Retailer Magazine.
Naturade® Weight Gain™ obtained first place for the weight gain category. Naturade® Weight Gain™ is an all-natural, nutrient dense food formulated to help magnify caloric intake and gain weight fast. It provides balanced nutrition with 10 grams of protein per serving plus no added sugar, no aspartame and no artificial ingredients of any kind. Bodybuilders and athletes enjoy Naturade® Weight Gain™ because they enhance the body’s utilization of nutrients for optimal calorie absorption. Naturade® Weight Gain™ is also recommended by doctors for therapeutic weight gain and recovery. In the gym, on the field, or on the road, Naturade® Weight Gain™ tastes great and is easy to prepare.
“We extend our sincere thanks to all the retailers who voted for our products. This affirmation of Naturade’s commitment to the highest quality standards is a tribute to the dedication and hard work of our entire team. At Naturade we continue to work at developing innovative new products and improving our existing formulas.” stated Naturade’s CEO Rick Robinette.
Headquartered in Orange, CA, Naturade Operating Corp. has been well-known for its commitment to improve the health and well-being of consumers with innovative, natural products since 1926. The company’s focus is on building consumer-recognizable brands backed by strong science and making them widely available through health food stores, natural supermarkets and retail channels throughout the U.S. including Whole Foods, Sprouts, Sam’s Club and Vitamin Shoppe. Its premier brand, Naturade®, is a line of protein powders for low carbohydrate dieters. Other Naturade® branded products include Total Soy® Meal Replacements, 100% WheyTM Protein Powders and Expec® Herbal Cough & Cold products. Other brands owned by Naturade Operating Corp. include Symbiotics Colostrum PlusTM, an immune strength product line and Ageless Foundation LaboratoriesTM, an anti-aging and rejuvenation line of products.
Naturade showcases Ageless Foundation anti-aging and rejuvenation supplements at Select Nutrition West show
On February 3rd 2009 Naturade attended Select Nutrition’s West Table Top Show in Universal City, CA. The event featured many national distributors of natural, organic and specialty foods. Select Nutrition a division of United Natural Foods, distributes more than 14,000 health and beauty aids, vitamins, minerals and supplements from distribution centers in California and Pennsylvania.
Kelli Clinton, Naturade’s Vice President of Sales comments:
“Since 1926 Naturade has taken the reigns as an innovator and provider of all natural health and beauty products all over the world and we are proud to support Select Nutrition. Our combined efforts demonstrate our commitment to the industry and to our customers by providing a wide range of products that improve consumer health.”
Demand for Anti-aging products in the health industry has grown exponentially. Industry experts have predicted that the growth for anti-aging products would be greater and increase from $20.4 billion in 2004 to $30.9 billion this year. In addition to its other lines Naturade has answered that call by featuring the new advanced Ageless Foundation line. Kelli Clinton:
“The Ageless Foundation line are the most advanced anti-aging formulas ever produced. These highly specialized formulas targets many areas of the body with cutting edge anti-aging nutrients and growth hormone releasers and is based upon numerous studies regarding safety and effectiveness. Ageless received a very warm welcome at the show. We are extremely proud of and look forward to our customers experiencing the benefits from this line.”
For more information about United Natural Foods’ shows & events, visit www.unfi.com
Extracts of Horehound leaves and wild cherry bark cause apoptosis and cell growth suppression in cancer cells
Extracts of Horehound leaves and wild cherry bark cause apoptosis and cell growth suppression in human colorectal cancer cells according study published in national peer review medical journal, PubMed Central
The report shows that extracts of anti-inflammatory horehound leaves and wild cherry bark exhibit anti-proliferative activity in human colorectal cancer cells. Both horehound and wild cherry extracts cause suppression of cell growth as well as induction of apoptosis.
Our data show that anti-inflammatory M. vulgare (horehound) leaves and P. serotina (wild cherry) bark extracts have anti-proliferative activity in human colorectal cancer cells and the mechanisms may involve enhanced NAG-1 expression and/or down-regulation of ?-catenin signaling.
Published in final edited form as: Oncol Rep. 2006 January; 15(1): 275–281