Naturade® Weight Gain Powder awarded the prestigious Vity Award for its all natural Weight Gain powder for the 4th year in a row
We are very happy to announce that Naturade has been awarded the prestigious Vity Award for its Weight Gain nutrition drink mix for the 4th year in a row. The annual Vity Awards honor the industry’s best-selling products based on a nationwide survey of health food stores conducted by Vitamin Retailer magazine.
We are honored and proud to have Naturade’s Weight Gain recognized as the leader in this category for four consecutive years,” said Rick Robinette, the company’s President. “Growing consumer demand for our all natural, gluten free, no sugar added formula has helped Naturade to become the dominant natural brand in this category. You can find Naturade’s Weight Gain in many retail chains including The Vitamin Shoppe, GNC, select Walgreen’s stores as well as in your local health food and organic grocery stores. Our product is ideal for therapeutic use, as well as athletic weight gain & recovery. We are very proud that Naturade Weight Gain clearly delivers what our consumers are looking for in a high quality weight gain product.”
Naturade® Weight Gain Powder recognized as the category leader by consumers & health food stores nationwide!
We are very happy to announce that Naturade has been awarded the prestigious Vity Award for its Weight Gain nutrition drink mix for the 3rd year in a row. The annual Vity Awards honor the industry’s best-selling products based on a nationwide survey of health food stores conducted by Vitamin Retailer magazine.
“We are extremely honored to have Naturade’s Weight Gain recognized as the leader in this category for the third year in a row,” said Rick Robinette, the company’s CEO. “Growing consumer demand for our all natural, no sugar added formula has helped Naturade to secure new distribution outside of the Natural Products channel. You can now find Naturade’s Weight Gain in many retail chains including The Vitamin Shoppe and GNC. Our product is ideal for therapeutic use, as well as athletic weight gain & recovery. We are very proud that Naturade Weight Gain clearly delivers what our consumers are looking for in a high quality weight gain product.”
Naturade® announces winners of nation-wide “Best Recipe Contest” using its flagship protein powder meal replacement, Naturade® Total Soy®
We are proud to announce the winners of our nation-wide consumer recipe contest for Naturade® Total Soy® Meal Replacement powders with over $10,000 in prizes awarded.
The national Total Soy “Best Recipe Contest” was advertised in Woman’s Day, Good Housekeeping and select Parade Magazines throughout September and October 2010 and gave consumers a chance to win an all-expenses-paid cruise for two and a chance to win $25,000 cash. Naturade® Total Soy® new Chocolate and Vanilla formulas, launched in September 2010, boasting 47% less sugar, fewer carbs per serving and a great new taste. These products contain 13 grams of Soy Protein per serving and are used by consumers to help reduce their cholesterol or to lose or maintain a healthy weight. “The New & Improved” products contain 24 Vitamins and Minerals and are made with both natural and artificial flavors, are lactose-free, gluten-free and contain non-GMO Soy.
We received a very impressive variety of recipe submissions, ranging from smoothies to snacks to dessert ideas.
“Our customers have been using Naturade Total Soy in a lot of imaginative, delicious-tasting, good for you ways” said Rick Robinette, Naturade CEO. “We enjoyed reading through the submissions, evaluating each recipe and eventually selecting the top 10 entries, all of which we thought were amazing.”
Voting on the 10 finalist submissions took place on Naturade Total Soy’s website and each voter was entered into a Sweepstakes to win a prize worth $1,000. The final results of the contest are as follows:
Grand Prize Winner:
- J. Nelson of Crab Orchard, WV with a Pumpkin-Praline Smoothie
Second Prize Winner:
- A. Parsons of Parkersburg, WV with a Summer Sun Splashed Refreshing Smoothie
Third Prize Winners:
- J. Hilton of Rocklin, CA with a Quick and Easy Blender Chocolate Mousse
- S. Bray of Stone Mountain, GA with a Monkey Smoothie
- W. Nelson of Crab Orchard, WV with a Figlicious Banana Berry Smoothie
- C. Becker of Peoria, AZ with a Orange Cream Dream Smoothie
- R. Nelson of Rapid City, SD with a Simple Berry Dessert
Fourth Prize Winners:
- T. Harris of Charlotte, NC with Protein Packed French Toast
- J. Elfving of Ft. Lauderdale, FL with Ship O’Soy Tropical Oatmeal
- A. Zangli of Millington, TN with Naturade® Sunrise Smoothie Shooters
In addition, we want to congratulate M. Gauer of Spicer, MN who won the voting Sweepstakes prize.
See a complete description of each of the finalist recipes.
Naturade announced today that its Weight Gain powdered drink mix is now available at GNC.com
Naturade® Weight Gain™ is an all-natural, nutrient dense food formulated to help magnify caloric intake and gain weight fast. It provides balanced nutrition with 10 grams of protein per serving plus no added sugar, no aspartame and no artificial ingredients of any kind. Bodybuilders and athletes enjoy Naturade® Weight Gain because they enhance the body’s utilization of nutrients for optimal calorie absorption. Naturade® Weight Gain™ is also recommended by doctors for therapeutic weight gain and recovery. In the gym, on the field, or on the road, Naturade® Weight Gain™ tastes great and is easy to prepare.
Naturade®, a leading brand in the natural products channel for more than 84 years, is proud to announce the introduction of Vitali-T-Aid™, a drug-free natural testosterone booster.
Vitali-T-Aid™ is a natural solution for boosting free testosterone levels and increasing libido.* The all natural, key ingredient in Vitali-T-Aid™ was shown in two double-blind, placebo-controlled, human clinical studies to be a safe and effective way to significantly increase free testosterone levels and improve libido. Additional findings including improved muscle mass and energy levels.*
Vitali-T-Aid was formulated to help combat the negative symptoms of androgen (testosterone) decline in the aging male, or what some people call low testosterone. Most men start experiencing a decline in the both testosterone and free testosterone levels in their late 30s and these levels continue to decline by 1% – 3% per year thereafter. By age 60, 20% of men will have significantly lowered testosterone levels which may impact energy, mood, libido, muscle mass maintenance and bone density.
“The active ingredient in Vitali-T-Aid T-Aid™ was shown to increase free testosterone by and average of 98% in human clinical studies. Each daily dose of Vitali-T-Aid™ also contains a proprietary Male Enhancement Blend of L-Arginine and beneficial herbs, such as Saw Palmetto, Astragalus, Tribulus and Asian Ginseng, to help support enhanced male health and well-being.* Vitali-T-Aid™ by Naturade® is a natural solution for increasing free testosterone levels and promoting healthy libido, muscle mass and energy*. We are very proud to offer a science-based efficacious product that addresses a serious condition that millions of men suffer from,” said Rick Robinette, the CEO of Naturade.
Vitali-T-Aid™ is being launched with a multi-million dollar direct response television and print advertising campaign and is also available at www.vitalitaid.com
New studies indicate that breast cancer survival rate may be increased with moderate soy consumption
Eating soy boosts breast cancer survival
Soy consumption for cancer patients has been the subject of some controversy. A new study has shown that breast cancer survivors who consume soy foods reap important health benefits and found that eating soy can increase the rate of survival for breast cancer patients.
According to a recent report published in the Journal of the American Medical Association (JAMA), women diagnosed with breast cancer and who consumed soy foods, such as tofu, soy milk, or edamame reduced their risk of recurrence by 32 percent. 1
Previous research refuted
Previous research had produced contradictory results with some studies suggesting that soy foods reduce the risk of breast cancer and others that compounds unique to soy may help breast cancer cells to grow. Now, previous theories been refuted with this new study demonstrating that soy does not increase the growth of breast cancer cells and has been proven to increase survival rates.
Higher soy intake – lower mortality
Researchers also found that breast cancer patients who consumed soy had a 29 percent decreased risk of death, compared to women who consumed little or no soy. Xiao Ou Shu, MD, PhD, lead researcher and professor of medicine at Vanderbilt University Medical Center in Nashville, TN, said, “Women who had a higher soy intake had a lower mortality and lower risk of relapse [than women with a low soy intake].”
Dr. Shu and her fellow researchers analyzed data from the Shanghai Breast Cancer Survival Study, the largest population-based study of breast cancer survival to date. The study included 5,042 women from 20 to 75 years of age and followed them for a period of four years.
Soy compounds reduce estrogen in the body
Soybeans are rich in phytoestrogens, also known as isoflavones. Although these substances are one thousand times less potent than human estrogen, there has been some concern that isoflavones may have an estrogen-like effect and may increase cancer risk.
However, many experts believe that because isoflavones fool the body into accepting the very weak compound, phytoestrogen actually competes with the human estrogen, thus reducing the overall level of estrogen in the body.
Soy is safe and potentially beneficial
An editorial accompanying this new study suggests some probable inconsistencies in prior research. The editorial attributed those inconsistencies to the fact that soy consumption in the U.S. is a good deal lower, which made the beneficial effects of consuming soy foods difficult to identify. In China, soy intake is higher and diets tend to include the intake of more traditional soy from food sources, rather than from soy supplements.
The researchers report, “The inverse association was evident among women with either estrogen receptor-positive or receptor-negative breast cancer and was present in both users and nonusers of tamoxifen.”
“In summary, in this population-based prospective study, we found that soy food intake is safe and was associated with lower mortality and recurrence among breast cancer patients.” These scientists concluded that, among women with breast cancer, soy food consumption was significantly associated with decreased risk of death and recurrence. Dr Shu and her colleagues stated, “This study suggests that moderate soy food intake is safe and potentially beneficial for women with breast cancer.”
1. Shu XO, Zheng Y, Cai H, et al. Soy food intake and breast cancer survival. JAMA. 2009;302:2437-2443. Ballard-Barbash R, Neuhouser ML. Challenges in design and interpretation of observational research on health behaviors and cancer survival. JAMA. 2009;302:2483-2484.
You may be asking yourself, “what does GMO mean?” Don’t worry, you’re not alone. GMO stands for “Genetically Modified Organisms” through a process that is sometimes referred to as Genetic Engineering. According to www.nongmoproject.org “This relatively new science allows DNA from one species to be injected into another species in a laboratory, creating combinations of plant, animal, bacteria, and viral genes that do not occur in nature or through traditional crossbreeding methods.”
Many countries around the world restrict or ban the use of genetically modified organisms in foods and dietary supplements. In the U.S. some GMO foods have been approved for use.
Non-GMO Naturade Products
Naturade® Total Soy® contains 13 grams of non-GMO Soy Protein per serving. In addition, each serving is packed with 24 Vitamins and Minerals, has 0 Trans Fat, is Lactose-Free and Gluten –Free. Visit the Naturade Store at www.naturade.com to shop for more high quality non-GMO items for the entire family!
Naturade® Launches Nation-Wide “Best Recipe Contest” and Relaunches Flagship Protein Powder, Naturade® Total Soy®
Naturade®, a leading brand in the natural products channel for nearly 85 years, announced today that it has launched a nation-wide consumer contest in conjunction with the relaunch of its flagship Naturade® Total Soy® Meal Replacement powders. Naturade® Total Soy® new Chocolate and Vanilla formulas boast 47% less sugar, fewer carbs per serving and a great new taste. These products contain 13 grams of Protein per serving and are used by consumers to help reduce their cholesterol or to lose or maintain a healthy weight.
The “New & Improved” products containing 24 Vitamins and Minerals are made with both natural and artificial flavors, are lactose-free, gluten-free and contain non-GMO Soy. The national “Best Recipe Contest” will be advertised in Woman’s Day, Good Housekeeping and select Parade Magazines throughout September and October and gives consumers a chance to win an all-expenses-paid cruise for two and a chance to win $25,000 cash. Ads direct consumers to www.totalsoy.com to register and submit their recipes using Naturade® Total Soy® as an ingredient.
“Naturade is committed to continual product improvement and we’re very excited about these new formulas. We’ve partnered with the industry-leading supplier of protein powders to help us get the formulas and the flavors just right – and they taste phenomenal!” said Rick Robinette, Naturade CEO. “The recipe contest is a great way to engage with our customers and have a little fun while we’re getting our message out about these delicious and nutritious products!”
Naturade® Weight Gain Powder Recognized as a Category Leader By Consumers & Health Food Stores Nationwide. Awarded Prestigious Vity Award for 2nd Year in a Row!
ORANGE, CA - June, 2010 Naturade®, a leading brand in the natural products channel for more than 84 years, announced today that it has been awarded the prestigious Vity Award for its Weight Gain powdered drink mix for the 2nd year in a row. The annual Vity Awards honor the industry’s best-selling products based on a nationwide survey of health food stores conducted by Vitamin Retailer magazine.
“I am proud and honored that our Weight Gain Powder has once again been recognized for enhancing the lives of our loyal customers,” said Rick Robinette, the company’s CEO. “Our all natural, no sugar added formula is ideal for therapeutic use, as well as athletic weight gain & recovery. Naturade Weight Gain clearly delivers what our consumers are looking for in a high quality weight gain product.”
Naturade® is a leading supplier of high quality, science-based nutritional supplements and functional food products to the Natural Products channel, the Food, Drug, Mass, Club trade channels, as well as the Professional channel. Naturade® has been providing high quality nutritional supplements since 1926. The company markets a number of products under the brands Naturade®, Symbiotics®, ProSymbiotics® and Ageless Foundation Laboratories®.
(Orange, CA) October 9, 2009 – Naturade has announced it has introduced Alcohol-Free EXPEC,® an all natural, cherry flavored, non-drowsy, herbal alcohol-free expectorant, to its line of cough and cold remedies.
Alcohol Free EXPEC® is formulated with herbs and Guaifenesin, an all natural active ingredient derived from the Guaiac tree. Guaifenesin is a highly effective and safe expectorant that helps loosen mucus and clear bronchial passages.
Alcohol Free EXPEC®, available in 4.2 and 8.8 fluid ounces, will initially be distributed through health and natural food stores nationwide. Suggested retail price is $7.79 and $12.49 respectively.
Other Naturade expectorants include cherry flavored Herbal EXPEC®, Sugar Free EXPEC® and Children’s EXPEC®. The herbal cough and cold line also includes Naturade® Saline & Aloe Nasal Spray.
Headquartered in Orange, CA, Naturade is well-known for its commitment to improving the health and well-being of consumers with innovative, natural products since 1926. The company focuses on building consumer-recognizable brands backed by strong science and making them widely available through health food stores, natural supermarkets and other retail channels throughout the U.S.