Naturade® Launches Nation-Wide “Best Recipe Contest” and Relaunches Flagship Protein Powder, Naturade® Total Soy®


Naturade®, a leading brand in the natural products channel for nearly 85 years, announced today that it has launched a nation-wide consumer contest in conjunction with the relaunch of its flagship Naturade® Total Soy® Meal Replacement powders. Naturade® Total Soy® new Chocolate and Vanilla formulas boast 47% less sugar, fewer carbs per serving and a great new taste. These products contain 13 grams of Protein per serving and are used by consumers to help reduce their cholesterol or to lose or maintain a healthy weight.

The “New & Improved” products containing 24 Vitamins and Minerals are made with both natural and artificial flavors, are lactose-free, gluten-free and contain non-GMO Soy. The national “Best Recipe Contest” will be advertised in Woman’s Day, Good Housekeeping and select Parade Magazines throughout September and October and gives consumers a chance to win an all-expenses-paid cruise for two and a chance to win $25,000 cash. Ads direct consumers to to register and submit their recipes using Naturade® Total Soy® as an ingredient.

“Naturade is committed to continual product improvement and we’re very excited about these new formulas. We’ve partnered with the industry-leading supplier of protein powders to help us get the formulas and the flavors just right – and they taste phenomenal!” said Rick Robinette, Naturade CEO. “The recipe contest is a great way to engage with our customers and have a little fun while we’re getting our message out about these delicious and nutritious products!”

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