For their efforts, Claude & Kareem were invited by President Clinton and Gov Huckabee to meet and discuss how they did it. They realized that they had to think bigger to really affect change on a global level so they bought Naturade, a nutritional company that was founded in 1926. The thesis was to bring Whole Foods quality products to a Walmart consumer.
We believe everyone should have access to quality food regardless of income, location and race.
A Badass Partnership
Claude & Kareem learned how a plant based diet prevented and even cured many diseases so they partnered with @BadassVegan to launch VeganSmart. Although they knew most people wouldn’t completely change their diets, they knew if they launched a great tasting product with a mission to save lives, you would support. And YOU have!