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Naturade has been well known for its commitment to improving the health and well-being of consumers with innovative, natural products since 1926. For nine decades, the company has developed a range of beneficial products that improve health and beauty by restoring the natural balance between nutrients and foodstuffs. Naturade has taken the reins as an innovator in the natural products industry as a provider of natural health products worldwide.

Naturade pioneered the introduction of soy protein powders in the 1950s and over the years, Naturade has manufactured and distributed a variety of health-related products including vitamins, nutritional supplements, skin care and hair care products. In 2005, Naturade expanded its Naturade branded product portfolio with the acquisition of Ageless™, a line of anti-aging products, and Symbiotics™, a colostrum-based line of products to enhance immune system functions.

Naturade’s commitment to quality is well regarded as a standard of excellence in the dietary supplement industry, thus offering a healthier way to life naturally. The company’s priority and standard of excellence demands effective, nutritional quality controls. These controls are integrated through every phase of product development and production. Naturade’s commitment inspires the company to pursue greater and more advanced technology to ensure only the highest quality possible in its products.

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A Healthy Alternative For Everyone

Kareem Cook and Claude Tellis became best friends while attending Duke University. Having many family members who passed away from diet-related illnesses or suffered from diabetes, heart disease and other obesity-related illnesses, they often discussed doing something to address this issue. They didn’t know that 10 years later, these conversations would be the foundation of a company and the fulfillment of both their life’s dream.

In 2002, Kareem and Claude moved to Los Angeles. They immediately recognized the child obesity crisis and decided it was finally time to do something. They founded Healthy Body Products, a healthy vending machine company with the mission of providing healthier options to public schools. Despite facing great opposition from companies that profited from junk food and the challenges associated with a startup, such as living in the office, they achieved significant impact in a short period. Within a year of moving to LA, they co-led a movement that resulted in a ban on junk food in the Los Angeles public schools. Within two years, they were awarded the contract for every public high school and middle school in Los Angeles. Their work garnered them an invitation from President Clinton and Governor Huckabee to visit their foundation and discuss their success in LA in hopes of rolling the ban out nationwide.

Not satisfied with local success, Kareem and Claude sought to make a more national or even global impact on diet-related illness and obesity. The question that bothered them most was “Why do people who need quality products have the least access to them?

In 2012, they acquired Naturade, a premium level natural products company founded in 1926 and distributed primarily in natural food and product stores. In 2013, they met John Lewis, an internationally recognized vegan advocate and fitness expert who has appeared in countless magazines and TV shows. John explained that the best way to prevent obesity, pre-diabetes and heart disease was a plant-based diet. Later that year, they partnered together and created VeganSmart. They distributed their product not only in premium health food stores but in local health food, drug stores and supermarkets that sold to the underserved, undereducated and low-income communities that are often ignored. VeganSmart is distributed in Walmart, CVS, Sam’s Club, Meijer, Harris Teeter, Publix and thousands of stores nationwide.

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