Naturade, Costco and Prep for Prep Partnership
Costco is donating 25% of its profits of the sale of Naturade products to Prep for Prep. In FY 2021-2022, Costco donated $197,000.
Naturade is a natural products company owned by Kareem Cook (Prep VI) and Claude Tellis. Their mission is reversing diet-related illnesses that disproportionately affect underserved communities. Naturade sells plant-based meal replacements and nutritional shakes. Costco sells Naturade’s High Protein Weight Loss Shake.
Prior to owning Naturade, Kareem and Claude founded Healthy Body Products and played a major role in removing junk food from the Los Angeles public school system. Kareem and Claude helped to change the law to ban junk food and were rewarded the contract for every public school in Los Angeles two years after founding Healthy Body Products.