Naturade, Costco and the LEAD Program Partnership
Costco is donating 25% of its profits of the sale of Naturade products to the LEAD Program. In FY 2021-2022, Costco donated $197,000.
Naturade is a natural products company owned by LEAD Alum Claude Tellis and Kareem Cook. Their mission is reversing diet-related illnesses rates that disproportionately affect underserved communities. Naturade sells plant-based meal replacements and nutritional shakes. Costco sells Naturade’s High Protein Weight Loss Shake.
Prior to owning Naturade, Claude and Kareem founded Healthy Body Products and played a major role in removing junk food from the Los Angeles public school system. Kareem and Claude helped to change the law to ban junk food and were rewarded the contract for every public school in Los Angeles two years after founding Healthy Body Products.